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Paris and Jessica Lead at Parlux

Preliminary 6% increase in third quarter net sales

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By: TOM BRANNA

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Blondes do have more fun—at least at Parlux. The fragrance marketer posted its preliminary net sales for the quarter ended Dec. 31, 2008, and the results are favorable—an estimated 6% increase from the prior year to $47.3 million. Preliminary net sales for the nine months ended Dec. 31, 2008 jumped 9% to $123 million. According to the company, its Paris Hilton and Jessica Simpson rollouts are leading the pack. Domestic department store net sales for the quarter exceeded net sales for the same...

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